{"id":645,"date":"2024-12-12T11:28:00","date_gmt":"2024-12-12T10:28:00","guid":{"rendered":"https:\/\/itsonix.laolaweb.com\/?p=645"},"modified":"2026-05-13T11:32:30","modified_gmt":"2026-05-13T09:32:30","slug":"wud-2024-industry-review-2","status":"publish","type":"post","link":"https:\/\/itsonix.eu\/en\/blog\/wud-2024-fachrueckblick-2\/","title":{"rendered":"WUD 2024 \u2013 Subject Review (2)"},"content":{"rendered":"<p class=\"wp-block-paragraph\">The first part of our industry review explored how UX design supports creative processes, shapes conversational AIs, and integrates human factors into transportation systems. A workshop also demonstrated how AI tools can make the design and development process more efficient.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this second recap, we\u2019ll focus on the remaining four sessions from World Usability Day 2024, which showcased impressive approaches to inclusive and future-oriented UX design. These presentations once again highlighted how important a focus on inclusivity and human-centered design is for the future of UX design. Whether in workshops, urban spaces, generative interfaces, or new technologies\u2014people always remain at the center.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The diversity of these presentations reflected the role of UX design in tackling complex challenges and developing sustainable, human-centered solutions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Plain Language for B2B Data Interactions: A Workshop on UX Writing<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Birgit Horn from Invision once again led a hands-on workshop on UX writing. With 25 participants from the fields of UX writing and design, the workshop provided a platform for discussion and the development of clear, standardized text for typical B2B software actions such as creating, editing, or deleting data (CRUD functions).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Particular emphasis was placed on error messages, which should provide concrete guidance rather than vague hints such as \u201eAn error has occurred.\u201c The design of icons and buttons was also discussed\u2014specifically, when an icon alone is sufficient and when explanatory text is necessary. Consistency was central to ensuring a uniform user experience. The standardization of text templates was another key focus. It facilitates translations and ensures improved usability without sacrificing the necessary flexibility.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"745\" height=\"1024\" src=\"https:\/\/test.itsonix.eu\/wp-content\/uploads\/2026\/05\/ux-writing-bild-745x1024.jpg\" alt=\"\" class=\"wp-image-650\" title=\"ux-writing-image\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Hands-on exercises and practical tips demonstrated how concise text and well-designed visuals can specifically improve the user experience. The workshop provided participants with valuable insights for their daily work.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Feminist UX Design: Safety in Cities and Inclusivity in E-Commerce<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Margarita Osipova and her co-presenter Urszula Kulon from the Bauhaus University Weimar demonstrated how UX design can make digital and urban spaces safer and more inclusive for women. Their feminist approach, which emphasizes pluralism and participation, illustrated how design can specifically improve quality of life.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Inclusivity in Fashion E-Commerce<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the first part of her presentation, Urszula analyzed women\u2019s experiences on fashion e-commerce websites. Studies have shown that unsuccessful online purchases often have a negative impact on self-image. In response, a prototype website was developed that incorporates features such as avatars based on users\u2019 own measurements, more realistic models in various poses, and more precise size information. In addition, the website takes into account different body types, skin tones, and age groups to appeal to a broader range of users. These measures not only improve the user experience but also help minimize returns and their environmental impact.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/test.itsonix.eu\/wp-content\/uploads\/2026\/05\/WUD_Margarita-Osipova.png\" alt=\"\" class=\"wp-image-649\" title=\"WUD_Margarita Osipova\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><br><strong>Security in Smart Cities<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The second part of the presentation explored how UX design can better protect women in urban spaces. Studies show that technologies often only intervene once danger has already occurred\u2014an approach that Margarita criticized as inadequate. Instead, preventive solutions should be developed to minimize risks early on.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Research conducted in Berlin, Cairo, and Melbourne highlighted specific challenges: ranging from harassment on public transportation to gaps in legal protections. Margarita emphasized that solutions such as smart urban planning or preventive safety measures must be complemented by a feminist co-design approach. Only through the active involvement of those affected can urban spaces be created that promote both safety and inclusivity. A truly \u201esmart\u201c city does not begin with reactive measures, but with preventive, people-centered design that prioritizes safety from the very beginning.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The presentation made it clear that UX design plays a key role in creating more inclusive and safer spaces by taking human perspectives and needs into account. Margarita emphasized that the key to a better world lies in active listening\u2014and in design that responds to the real diversity of people.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Generative UI: Improving Usability Through AI<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In his presentation, Holm H\u00e4nsel, a UX designer at Jambit, demonstrated how Generative UI (GenUI) enables personalized user experiences through AI. Instead of standardized interfaces, GenUI allows for dynamic adjustments based on user behavior and individual data. Holm presented examples such as accessible designs for people with dyslexia that use high-contrast interfaces and reduced text.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This approach offers clear advantages: Products tailored precisely to users' needs increase user satisfaction and loyalty, while automated processes remain efficient and scalable. Designers play a strategic role by defining the rules for the AI.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"745\" height=\"1024\" src=\"https:\/\/test.itsonix.eu\/wp-content\/uploads\/2026\/05\/WUD_Holm-745x1024.png\" alt=\"\" class=\"wp-image-648\" title=\"WUD_Holm\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><br>However, challenges remain regarding the quality of the data set. Biased or incomplete data can lead to flawed designs, and data privacy remains a critical issue. Holm emphasized that while GenUI provides tools, human oversight and strategic guidance remain essential. His conclusion: GenUI shifts the focus in UX design toward data-driven, results-oriented user experiences\u2014a significant advance for interface design.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Brain-Body Interaction: Pathways to an Inclusive Future<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In his presentation, Ravi Kanth Kosuru of Fraunhofer IAO demonstrated how neurophysiologically based interfaces have the potential to create innovative technologies that promote greater inclusion. These systems are designed to take into account the diversity of human abilities and enable barrier-free interactions in both personal and professional settings.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ravi discussed the evolution of human-technology interaction and noted that the focus is increasingly shifting toward automated and cognitive technologies. One example of these advancements is the context-sensitive communication system KONTAKT. Using eye tracking and sensors that analyze the conversational environment, it enables people with disabilities to type text more quickly and communicate more effectively. Context-sensitive word suggestions and optimized user interfaces simplify interaction.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"806\" height=\"540\" src=\"https:\/\/test.itsonix.eu\/wp-content\/uploads\/2026\/05\/WUD_Ravi.jpg\" alt=\"\" class=\"wp-image-647\" title=\"WUD_Ravi\" srcset=\"https:\/\/itsonix.eu\/wp-content\/uploads\/2026\/05\/WUD_Ravi.jpg 806w, https:\/\/itsonix.eu\/wp-content\/uploads\/2026\/05\/WUD_Ravi-300x201.jpg 300w, https:\/\/itsonix.eu\/wp-content\/uploads\/2026\/05\/WUD_Ravi-768x515.jpg 768w\" sizes=\"(max-width: 806px) 100vw, 806px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Understanding users\u201e neurophysiological responses is key to the further development of such technologies. Ravi presented various approaches for measuring and evaluating cognitive load, attention, and stress levels. Projects such as \u201cUFO\u201d use these findings to create VR-based learning environments that adapt in real time to users\u2019 mental demands. The goal is to support neurodivergent people in particular in their daily lives. Neuroadaptive feedback and tactile signals enable more intensive learning and promote inclusion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In closing, Ravi emphasized that an inclusive future requires overcoming barriers to interaction and developing technologies that can adapt flexibly. Human diversity should be seen not as an obstacle, but as an opportunity for innovative technologies.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Outlook: Human-Centered Design as a Guide to the Future<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The second part of our conference recap highlights just how diverse and forward-thinking the presentations at WUD 2024 were. From UX writing standards to AI-powered interfaces to feminist and neurophysiological approaches\u2014every session highlighted how UX design can promote inclusion, precision, and context.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Practical applications such as accessible interfaces in healthcare, adaptive workplaces, and safer smart cities offer promising prospects. World Usability Day has certainly demonstrated once again that UX design is not just a creative craft, but a key competency for shaping our shared future.<\/p>","protected":false},"excerpt":{"rendered":"<p>Der erste Teil unseres Fachr\u00fcckblicks beleuchtete, wie UX-Design kreative Prozesse unterst\u00fctzt, Conversational AIs gestaltet und Human Factors in Verkehrssystemen integriert werden k\u00f6nnen. Ein Workshop zeigte zudem, wie KI-Tools den Design- und Entwicklungsprozess effizienter machen k\u00f6nnen. Im zweiten Fachr\u00fcckblick widmen wir uns den verbliebenen vier Programmpunkten des World Usability Days 2024, die beeindruckende Ans\u00e4tze f\u00fcr inklusives [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":646,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20],"tags":[],"class_list":["post-645","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-user-experience-design"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>WUD 2024 \u2013 Fachr\u00fcckblick (2) - IT Sonix - Ihr Partner f\u00fcr individuelle Softwarel\u00f6sungen<\/title>\n<meta name=\"description\" content=\"it Sonix Blog: WUD 2024 \u2013 Fachr\u00fcckblick (2)\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/itsonix.eu\/en\/blog\/wud-2024-industry-review-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WUD 2024 \u2013 Fachr\u00fcckblick (2) - 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