The IAA Transportation 2024 in Hanover was an inspiring experience for our team. From 17 to 22 September, over 1,650 exhibitors from 41 countries gathered to showcase the latest innovations in the transport and logistics industry. Under this year’s theme, "People and Goods on the Move," the exhibition provided a broad platform for forward-thinking technologies and sustainable mobility solutions.

One of the most impressive aspects was the increased presence of sustainable drive technologies. Electric and hydrogen-powered vehicles took centre stage, with Daimler Truck’s eActros 600 standing out. A special highlight: the opportunity to “test drive” the truck via Virtual Reality. This immersive experience not only demonstrated how realistic VR has become, but also showcased the remarkable advancements in the development of e-trucks.

In addition to the exciting technologies, the fair was an ideal opportunity for us to engage directly with potential customers and partners. For more than a decade, we have been developing versatile telematics and logistics solutions for renowned companies, which are successfully in use worldwide. Our team also took advantage of the IAA to exchange insights on the latest trends and developments. The focus was particularly on e-mobility and smart logistics solutions. Direct contact with industry experts helped us gain valuable insights and gather new ideas for future projects.

IAA 2024 once again demonstrated how rapidly the transport and logistics industry is evolving and highlighted the importance of being part of this transformation. We look forward to building on the insights and contacts we gained to drive the future of mobility together.