World Usability Day Leipzig 2021
11/11/2021 – Design of our Online World: Trust, Ethics and Integrity
75 visitors
7 lectures
2 workshops
Design of our Online World: Trust, Ethics and Integrity
In its comparatively short lifespan to date, the internet has fundamentally changed our everyday lives and interconnected the entire world at lightning speed. Our daily activities are increasingly shifting to the virtual. This transformation presents us with great challenges and promising opportunities in equal measure.
What responsibility does user-centered design have in shaping our online world?
On 11.11.2021, our User Experience Team organised the fifth edition of the Leipzig World Usability Day. Under the motto "Design of our Online World: Trust, Ethics & Integrity", numerous tech-savvy people gathered at Kunstkraftwerk Leipzig to listen to attractive content and exchange ideas.
A total of nine speakers gave gripping talks on the challenges of a fairly designed online world and how trust in digital products can be strengthened. Two innovative workshops ensured that theoretical knowledge could also be put into practice.
The event was provided with culinary delicacies by our caterer Rasselbock and left nothing to be desired. During the break, the Kunstkraftwerk presented a spectacular light show and amazed many visitors. The successful event came to a cosy end with an open talk with cake and drinks.
A look back at the programme
INCLUDING VIDEOS
| Kesselhalle | Workshop room | ||
|---|---|---|---|
| 9:20 |
9:20 – 10:10
Keynote Dominique Winter
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| 10:15 |
10:15 – 10:45
Sind wir Menschen, oder nur Daten? – Eine Reise am Beispiel urbaner Mobilität Jan Korsanke
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10:15 – 12:15 | Workshop room
Workshop 1: Remote Workshops – Plan your workshop within the workshop Jessica Müller
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| 11:00 |
11:00 – 11:30
Inklusives Design, ja! Aber inklusive Forschung? Pia Blumauer
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| 11:35 |
11:35 – 12:15
Dark Patterns: Unsafe by Design Ariane Jäger & Martina Armbrecht
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| 14:00 |
14:00 – 14:30
Ganzheitliches UX für kind- und familiengerechtes interaktives Spielzeug Prof. Dr. Ing. Eva Hornecker
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14:00 – 15:40 | Workshop room
Workshop 2: Ethically measuring visual interaction with the web using real-time webcam eyetracking Taimur Khan
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| 14:35 |
14:35 – 15:05
Vertrauensvolle, inklusive und empathische Nutzererfahrungen mit UX Writing: Eine Vorstellung der vielleicht jüngsten UX-Disziplin Birgit Horn & Katharina Urbantat
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| 15:10 |
15:10 – 15:40
User Experience in ÖPNV Apps – Vertrauen schaffen in eine neue Generation von digitalen Tarifen Richard Bretschneider
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| 16:00 |
16:00 – 17:00
Open Talk |
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If we don't trust products, then we use them reluctantly at best. Because of that fact it is important to make the right decisions during development.
Dominique shows how to measure and develop the trust that people have in our products.
Urbanisation and more and more traffic in cities require a change in urban mobility. With the future of urban mobility, data and privacy are more important than ever. Will we know or care who analyses and stores our data, or will we change our privacy settings in favour of convenience?
Follow Jan on a journey through scenarios of user-centric mobility, the challenges it poses and the responsibility we all have.
Jessica brings workshops into the virtual space. In this learning-by-doing workshop you will plan a workshop live –e tooltips, sewing box stories and best practice examples included! Please bring a problem with you.
UX research plays an essential role in the user-centered design process. Every iteration is accompanied by feedback from real users so that the design increasingly meets the expectations and requirements of the users.
What should we do to make UX research inclusive as well? What challenges arise in the process?
It is worth thinking about the consequences of UX research not being inclusive.
When does the UX toolbox become a bag of tricks?
How does user guidance become manipulative?
When does interest-driven user guidance become unethical?
When does the UX toolbox become a bag of tricks? How does user guidance become manipulative? When does interest-driven user guidance become unethical?
We want to focus on this turning point and invite discussion.
Tap tap, bam, beep - toddlers should not play on screens all the time. There are opportunities to integrate digital interactivity into traditional toys as an alternative.
The presentation shows examples of interactive toys (which also open up new possibilities for playing at a distance) and discusses design recommendations that are age-appropriate, promote child development and take the needs of parents into account.
As the global internet economy grows exponentially, digital businesses are relying on newer and better ways of shaping user experiences. The rise of an intelligent internet has caused visual information to become more personalised, making user experiences personalised as well.
In this workshop, you will Learn how modern AI enables ethical eyetracking via real-time webcam eyetracking.
Every digital experience has a visual and a textual element. We're focusing on the textual element in our presentation. Imagine an app without interface text (e.g. on buttons or in error messages)! These text fragments are an integral part of the user experience and support or obstruct the trust that users have in a product and the relationship they build with it.
We show why it's like that and what can be learned for user experience design from the young discipline of UX writing.
Agenda & Lectures
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9:20 – 10:10
Keynote: Wie wir Vertrauen messen, fördern und gezielt erreichen können.
(How we are able to measure, promote and target trust.)Dominique Winter -
10:15 – 10:45
Sind wir Menschen, oder nur Daten? – Eine Reise am Beispiel urbaner Mobilität
(Are we human, or are we data – when creating great Urban Mobility?)Jan Korsanke -
11:00 – 11:30
Inklusives Design, ja! Aber inklusive Forschung?
(Inclusive design: yes! But inclusive research?)Pia Blumauer -
11:35 – 12:15
Dark Patterns: Unsafe by Design
Ariane Jäger & Martina Armbrecht -
14:00 – 14:30
Ganzheitliches UX für kind- und familiengerechtes interaktives Spielzeug
(Holistic UX for child- and family-friendly interactive toys)Prof. Dr. Ing. Eva Hornecker -
14:35 – 15:05
Vertrauensvolle, inklusive und empathische Nutzer-erfahrungen mit UX Writing: Eine Vorstellung der vielleicht jüngsten UX-Disziplin
(The role of UX writing in building trust and supporting integrity in digital experiences)Birgit Horn & Katharina Urbantat -
15:10 – 15:40
User Experience in ÖPNV Apps – Vertrauen schaffen in eine neue Generation von digitalen Tarifen
(User Experience in Public Transport Apps – Building Trust in a New Generation of Digital Rate)Richard Bretschneider -
16:00 – 17:00
Open talk
Workshops
Special moments
Partner & sponsors
Special thanks to our partners for this year
We would like to thank this year’s sponsors for their support
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